Three time award winning DJ, President of the Colorado Professional DJ Association, National Outstanding Achievement Award recipient, Disc Jockey America Award Recipient, and three time featured national DJ Convention speaker, industry leader and author, Matt Martindale, provides the first of five in "The Award Winning DJ Series." This book carefully helps the reader asses the financial worth of their reputation as a professional DJ or entertainer, and why it really matters. The reader will discover why the potential loss of one upset client may cost over $19,000 and how to maximize the return on marketing while saving money. Another section appropriately titled "Building a Team that Understands the Goal" contains the nine key places to find new DJ staff; eleven must do guidelines for interviewing, and 13 immediate "red flags" to watch for. This popular book has it all; including sample questions, profiles, forms, checklists, and more to provoke thought and activity.